FlexBalance
A redesign prototype for a chain of fitness studios: a warm palette, an expressive serif and a page for every class type.
- Client
- FlexBalance studios
- Industry
- Fitness & wellness
- Location
- Saint Petersburg, Russia
- Year
- 2026
- Type
- Web design, Redesign
The task
Before
A chain of three studios runs 12 class types — yoga, Pilates, stretching and more — on a site where choosing a class is hard.
Goal
Show what an updated site could look like: a page per class type, coaches, a gallery and a trial class on the first screen.
Our role
- Concept
- Design
- Prototype
Process
- 01
Analysed the structure of class types on the original site.
- 02
Wrote a page generator that assembles the home page, 12 class pages, massage, gallery and coaches from shared blocks.
- 03
Unified the header, footer, prices and studio addresses into shared templates.
Visual decisions
Warm nude
Sand and terracotta tones — softness and body care instead of aggressive “fitness neon”.
Serif with italics
A large heading with an italic accent brings the presentation closer to a lifestyle magazine.
Offer up front
The trial class and number of studios sit on the first screen, next to the booking button.
Result
A 16-page interactive prototype shows the studios' new presentation.
Technology
- HTML
- CSS
- JavaScript
- Python
Next project
YuristЪ
Redesign
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